How can you turn a dull product into a successful and vibrant e-commerce concept? BraunOni proved it! In 2013 BraunOni took the first steps in the sale of vacuum cleaner bags with a new idea: DustDeal. It soon became apparent that the wide range, the simple ordering process and the associated customer service pleased the customers.
After the success of BatteryUpgrade BraunOni decided in 2013 to expand the product range into a new product category: vacuum cleaner bags and components. In a short time DustDeal was set up on the same system as BatteryUpgrade. Yet there has been applied a considerable part of customization to change the shop completely on this type of product and customer service.
Because the concept DustDeal is based on the framework of BatteryUpgrade, internationalization is very easy. However, a large number of hours is put into adapting DustDeal to the specific characteristics of the product type. The product range grew over the course of time and DustDeal now has become a full-fledged offspring within the BraunOni e-commerce concepts.