A logical next step in spare parts was to set up a separate shop for lamps and lighting products. In 2014 BraunOni launched LightUpgrade which is entirely specialized in LED bulbs, energy saving lamps, but also the more traditional lamps. Except light bulbs LightUpgrade sells other items that are related with lighting.
For this new product type, some technical adjustments had to be made. BraunOni’s framework is set up in a way that it can be expanded with additional features. Therefore LightUpgrade could be launched into more than 20 languages immediately.
Apart from regular household lights, LightUpgrade also offers several specialized lights. Furthermore, several additional categories have been added such as projector lamps and construnction lights. BraunOni continues to expand the assortment to serve its customers even better service.